"Ever since its first collection in 2011, U-DOT became wildly popular, not only for its wide variety of sizing and colors, but also for its incredible softness. What makes U-DOT more special is its commitment to the production in Tokyo. Leather, shoe strings, and soles — All the materials necessary for shoe-making are made in Japan, and manufactured in our own factory in Asakusa. The brand logo, “U” represents Japanese word, “PLAY”. This comes from the designer’s belief to embrace uniqueness and individuality through custom order."